The Customer Experience Edge covers
technology and techniques for delivering an enduring,
profitable, and positive experience to your customers.
This excellent book makes it quite clear that your business has to focus on customer experience for 21st century business success. It’s more than refreshing to read the multiple case studies, the well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s SO worth it.
—Paul Greenberg, author, CRM at the Speed of Light, 4th Edition.
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